where did wonderful go?

Myers, an Australian Department store is currently running an ad campaign that asks, ‘Where did wonderful go?’ It starts off rather poignantly, tracing the life of a child where everything is full of colour and promise to adulthood where everything has turned grey. And just when I get suckered by the pretty art work and the tantalising question  … the rot starts… Apparently wonder can be bought in Myer in the form of sparkly dresses, impossibly high heels, and overpriced baubles… sigh.

Myer, I think you missed the point.

For me and many others, wonder stopped being associated with frocks and baubles when we realised that such things are generally mass produced by folk who work impossible long hours yet don’t earn enough to feed their children. And that they are made to make store mannequins (not women) look good… and that those impossibly high heels are pretty damn uncomfortable anyway… I could go on, but instead I will return to the question…

Where did wonderful go?

Well Myer, wonderful didn’t actually go anywhere… Hop up from your computer and walk to your window – take a look outside and see a cloud drift by. Open that window, listen to the birdsong, or to conversation drifting in from the street. Lean a little out the window and wave at a passerby, and exchange a smile with a stranger, or a loved one. Even better, leave your office, or your store and talk a walk round the block. Wonder will be everywhere, even in that grey city there will be a pigeon with a pretty splash of colour, a child laughing, an old lady singing to herself, a puddle that mirrors the sky, a sunset, a star, a balcony with a little washing hanging on the breeze…

Thank you Myer for asking that question. I have very much enjoyed answering it. ❤

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